for W3c validation

Guy Kawasaki was the 3rd speaker leading up to lunch and talked about evangelism. Every entrepreneur is probably thinking about how to get the word out on the cheap w/out advertising. Here’s Guy’s 10 tips to effective product evangelism (he actually gave 11, but I seemed to have missed one) —

1. Make Meaning
2. Make Mantra
3. Roll the DICEE
   • Deep
   • Intelligent
   • Complete
   • Elegant
   • Emotive
4. Niche thyself
5. Let a hundred flowers blossom
6. Find the true influencers
7. Enable test drives
8. Look for agnostics, not atheists
9. Provide a slippery slope
10. Don’t let the bozos grind you down

Or you can just create something that is great, then everything becomes easier.