Published Date: May 13, 2011

I’ve written about this before in terms of social media, but I think it’s worth repeating.

Relationships drive buying decisions, and social media simply amplifies that.

Another case in point today between Darin Persinger and I on Twitter.

1st tweet:

2nd tweet:

3rd tweet:

I’ve known Darin awhile (both online and in person), and trust his opinion on pretty much everything.

This is why I feel strongly that influencer marketing is a very very proven strategy when it comes to marketing. If you reach influencers aka connectors that talk to dozens of people daily like Darin (and you have a great product), it’ll drive sales.

BTW, you can buy the book too – Click here – How We Decide (affiliate link).

Related posts:

  1. Social Media Drives Buying Decisions
  2. Less is More, PR Guys & Girls, and a Cool Podcast About Building Relationships
  3. Social Media Can’t Be Done In-House?
  4. Google Now Has Cars that Drive Themselves
  5. The Power of Social Media Demonstrated in Real Life