Published Date: February 17, 2012

You’ve got a brand to build, right? And much of that brand is (or should be) online. Rand Fishkin posted an excellent White Board Friday today talking about what the right web marketing team looks like, and how it evolves as your company grows. It’s 9 minutes long, but will be worth your time if you are at all thinking about building a marketing team. Enjoy..

Related posts:

  1. Marketing in a Web 2.0 World — “Control is Soooo 20th Century”
  2. The Importance of Being Rooted in the Independent Web
  3. The Evolution of Marketing is the Rising Importance of Customer Service
  4. Who Owns Your Content?
  5. Web 2.0 Company Logos & Summary

Branding esm

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