Published Date: February 17, 2007

If you are a CEO — do you have a handle on your employees? Do they really like working at your company? Ask Miller Brewing Company how social media impacts them after several discontent employees decided to publish a song on YouTube in response to the “possibility of CEO Norman Adami freezing their pensions.” The video is a great demonstration of how social media is giving anyone and everyone a way to make their voice heard. The impacts are far-reaching in business and public relations. Wonder if Norman is losing any sleep over this??

I found this through the Church of the Customer Blog, but Brains on Fire found the story.

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