Published Date: August 28, 2006

The Google-eBay partnership that was announced today is certainly big news in online advertising. eBay has a ton of international traffic to monetize and it gives Google a great way to build a massive amount of inventory that foreign advertisers are interested in. Google is going to dominate internet advertising if it continues to strike deals such as those with myspace and eBay international. If they strike enough of these deals, small advertisers won’t even have to think about advertising somewhere else because Google will control all the inventory available on other sites. It’s too bad Yahoo! or Microsoft couldn’t wrap this one up. Everyone always wants to hate the big giant (google in this case), but there is a reason they are able to strike these deals- they have loads of cash and they are VERY good at optimizing text link advertisements with AdSense. How long until Google’s next ad deal?

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