Published Date: November 28, 2007

How does Google’s renewable energy iniative announced yesterday help Google achieve their mission to organize the world’s information? I agree with Spencer (my bosses’ boss) — it doesn’t.

Not exactly core to their mission of making all the world’s information accessible, nor core to their business plan of making money through advertising.

That’s not to say that I don’t admire Google’s focus on renewable energy — there is a huge need for renewable energy in the world — I just don’t think this project is core to achieving their mission. The world’s oil supply isn’t going to last forever, and the quicker new and cleaner energy sources are developed, the better off the world will be. One thing is for certain — Google might be the most innovative company on the planet so, in that regard, I’m excited they are tackling such a massive issue. But, business-wise, should Google really be the company focused on this initiative? I’m skeptical.

Anyway, I’m not going to write a whole long post about this issue, mainly because I don’t feel sitting in front of the computer any longer tonight.

Related posts:

  1. Google Checkout is Free for Non-Profits
  2. New Zealand Aims to be World’s First Carbon Neutral Nation
  3. Google Changing Stance & Challenging Brazil Courts