Published Date: February 13, 2010

Yesterday evening, I had dinner at Sun Dried Tomato with Jim and Lorraine Marks and their friend Brad (a lawyer). We had just started discussing the impact social media is having on businesses when a man named Bill walked up and introduced himself to Jim, saying “Hi, I’m here because you recommended Sun Dried on Twitter” (here’s the actual Tweet). Bill’s waitress had asked him how he heard about Sun Dried and he mentioned that Jim Marks recommended the place. The waitress replied “Oh that’s funny, Jim is sitting over at table 5”. Talk about timing…

The people engaging with social media are not just “internet people” who never venture out of their homes (some of my friends give me a hard time about my “internet friends”); they are real people and they are making real purchasing decisions based on their social media interactions.

Related posts:

  1. A Manifesto to Integrating Social Media into Marketing
  2. Social Media Can’t Be Done In-House?
  3. In the Age of Social Media, Are Corporations Evil?
  4. The Social Media Conversation
  5. Social Media Meets Politics