Published Date: March 11, 2011

Anyone immersed in social media understands that the conversation that takes place drives buying decisions. Even if you can’t prove it with hard numbers.

I agree.

Case in point: I just bought Gary Vaynerchuk‘s The Thank You Economy (affiliate link) for my Kindle. Why? Because I read Fred Wilson’s post and, though I’ve only met Fred once in my life, I trust him enough to know he won’t recommend crap. And by met I mean spoke with for all of 5 minutes at a networking event in Seattle a few years ago. Why do I trust him? I’ve been reading his blog for 4 years, he delivers value with his content, he allows his personality to come through, and I have heard nothing but good things about him from everyone who mentions him.

What are you doing to build trust with your audience?

Related posts:

  1. Social Media Meets Politics
  2. Social Media Can’t Be Done In-House?
  3. A Tool for Businesses to Efficiently Monitor & Respond to Social Media?
  4. Using Social Media to Build an Orphanage. Let’s Do This.
  5. How to Use Social Media for Social Change