Published Date: October 15, 2012

If you travel extensively either for business or leasure, you’ve heard it over and over and over. The questions that never stops…

Where are you?

Almost without fail, the first question I’m asked when catching up with anyone (on the phone, in person, or via social media channels) is “where are you?” I answer it over and over and over, at least 2-3 times a day it seems.

You care where a lot of people are.

You always care about where your family is. Your close friends. Some influential public figures you’d love to meet. The person you’re scheduled to speak with in 30 minutes. Your fraternity brother who happens to be in the same city as you next weekend. The individual interested in kiteboarding and Pearl Jam (if those are two of your interests) arriving in town in 3 days. The super hot girl (or guy) you met in Australia 6 months ago and still have a crush on.

But you don’t care where everyone is. Not your friend across the country you haven’t seen in 3 years. Not your fraternity brother you would rather not see again. Not the random guy you met in Asia 3 years ago. Not someone you haven’t seen since high school currently in China.

Wouldn’t it be great to have one place that answers the “where are you?” question no matter who you are wondering about?

Right now, the process to answering the “where are you?” question comes down to one of the following:

  1. Hope that the person you’re wondering about either emailed, called, or texted you — but we all know this is a very small use case. Unless you’re a close family or friend, this literally never happens.
  2. Hunt around Facebook for the last status update that includes a location
  3. Hunt around on their blog to find out where they currently are. In many cases, even once you find it, the most recent location is wrong (my personal blog fits in this category)
  4. Call, email, or text them and ask them.
  5. Continue wondering where they are for eternity until you hear from them…

We think there is a better way.


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